Craig Allen was ranked as the number one art director/copywriter internationally
by Creativity Magazine in 2011, as well as the second most-awarded creative internationally by Shots Grand Prix in 2007.
Craig graduated from the University of Texas at Austin in 2003, then landed a job at TBWA/Chiat/Day New York, where he created many heavily-awarded television commercials for Skittles and Starburst, as well as his first Super Bowl commercial, “Mechanics” for Snickers, which was named one of the ten best Super Bowl commercials of all time by both Sports Illustrated and CBS.
In 2005 he moved to Wieden+Kennedy in Portland, Oregon, where he works for
clients such as Old Spice, Nike, Coke, CareerBuilder.com, and Electronic Arts.
His initial work there includes another Super Bowl spot, for CareerBuilder.com,
which was named the #1 Super Bowl commercial of 2009 by The Huffington
However, Craig is most famous for his award-winning work for Old Spice,
including the “Smell Like a Man, Man” campaign, which won the prestigious
Grand Prix at this year’s Cannes Lions Advertising Festival as well as an Emmy
for Most Outstanding Commercial of 2010. Most recently, he won a Cyber Grand
Prix at Cannes, the International Grandy Award, and the One Show Best of Show
pencil for his work on the Old Spice “Response Campaign.”
Though this juror will be judging remotely, students are still getting an amazing opportunity to have their work seen by an iconic professional in their field. Get those submissions in! And thanks Craig!